HI · Human Intelligence · 20 Years of Craft

Jingles work.
Science agrees.
Humans make them.

Every note, lyric, and hook written by a real songwriter with two decades of experience. For any business, anywhere.

83%
of consumers recalled an ad given a 10-second musical cue — versus just 62% with a verbal cue.
Journal of Advertising Research · ~3,000 subjects
40%
higher brand recall for businesses using jingles over those using non-musical advertising.
Peer-reviewed advertising research
26
symbols learned in exact order by every two-year-old in America — because they sing them. You probably still do.
That's the alphabet. Music is the oldest memory tool there is.

Why it works

Your brand,
set to memory.

Music bypasses the rational brain and goes straight to long-term memory. Melody is one of the most powerful mnemonic devices humans possess — we've known this since before we could write it down. A well-crafted jingle doesn't just get attention. It gets kept.

"Two-year-olds learn 26 symbols in a specific order because they sing it — and you probably still do."

From law firms to HVAC to auto dealers to medical practices — any business that advertises can have a signature sound that makes their name the one customers call first. That's what we build.

Sticks in long-term memory
Lyrics set to melody are retained far longer than spoken copy — sometimes for decades.
Creates emotional connection
Customers who feel something about your brand choose it — and stay loyal.
Works across every medium
Radio, TV, streaming, pre-roll, podcasts — one jingle, infinite placements, consistent brand voice.
More memorable than slogans
Research confirms jingles outperform taglines and slogans for brand recall — every time.
HI · Human Intelligence

The craft behind the work

Made by a human.
Every single time.

In a world flooded with AI-generated content, Clancy Songworks does things the old way — the right way. Every jingle starts with a conversation, a real understanding of your business, your customer, and what makes you worth remembering.

Twenty years. Hundreds of jingles. Attorneys who get calls because customers still hum the tune. HVAC companies whose phone number is literally in the melody. That's not automation — that's craft.

We write. We arrange. We produce. We deliver broadcast-ready audio that works from day one — and compounds in value every time it airs.

20+
Years writing jingles for real businesses
100%
Human-written, human-produced, human-performed
0
Cookie-cutter templates. Every jingle is built from scratch.
Industries served. If you advertise, we can write your jingle.
HI
Human Intelligence
The only kind of creativity that knows what makes your customers feel something.
0
Years Writing Custom Jingles
0
Jingles Written & Produced
0
Markets Nationwide
GC
Photo coming soon
Greg Clancy
Founder · Songwriter · First-Call Singer

The story behind the sound

From the studio to your airwaves.

Greg Clancy didn't start as a jingle writer — he started as a first-call studio singer, the kind of voice producers called when they needed it done right the first time. Working inside recording sessions, he noticed something that bothered him: most advertising jingles were forgettable. Generic. Built to fill time rather than build brands.

So he started writing them himself — the right way. Twenty years later, the proof is in the calls he gets from clients who bought a jingle a decade ago.

"

I ask if they want a refresh. They always say the same thing: don't touch my jingle. That's when I know we did our job.

— Greg Clancy, Founder

A great jingle is a brand equity piggy bank. Every time it plays, you're making a deposit. Your customers may not need your service today — but when they do, yours is the name they remember. That's not advertising. That's ownership.

Trusted by DFW advertisers for over two decades

TexasLending.com
"When you think Mortgage, think TexasLending.com"
Cars for Kids
"Write off the Car, not the Kid"
All-Pro Foundation Repair
"The Right Solution for your Home"

Running for years. Still working. Your business could be next →

Who we work with

Any business. Anywhere.

We've written jingles coast to coast. If you advertise — on any medium, in any market — a custom jingle can set you apart. Here's who we typically work with:

⚖️Attorneys & Law Firms
🏠HVAC & Home Services
🚗Auto Dealers
🦷Medical & Dental
🏦Financial Services
🏡Real Estate
🛍️Retail
🍽️Restaurants
📱Tech & Apps
🎓Education
🔧Trades & Contractors
Any business that advertises

Hear the work

Featured Sample Reel —
Dallas–Fort Worth

A selection of custom jingles written and produced for real DFW businesses. More reels coming soon — nationwide clients, every industry.

Clancy Songworks — DFW Sample Reel
Custom jingles · Dallas–Fort Worth · Human-made
0:00 —:——

More reels coming soon — nationwide clients, every industry.

Let's talk

Ready to be unforgettable?

Tell us about your business. We'll reach out within one business day to talk through what a custom, human-made jingle could do for you — anywhere in the country.