HI · Human Intelligence · 20 Years of Craft
"Get a jingle, use a jingle — it is probably the single best thing you can do for your advertising."
Mark Ritson
The world's foremost authority on marketing · PhD · MIT · Cannes Lions 2026

Jingles work.
Science agrees.
Humans make them.

Every note, lyric, and hook written by a real songwriter with two decades of experience. For any business, anywhere.

Start the conversation → Hear the work
81%
lift in brand trust and price insensitivity when audio is added to a campaign — called "a spectacular impact."
System1 · Effie Awards · 1,250+ campaigns · Cannes 2026
75%
average profit uplift across all campaigns that added audio — scaling to 88% for large-spend advertisers.
System1 × Effie Databank 2007–2023
26
symbols learned in perfect order by every two-year-old — because they sing them. You probably still do.
That's the alphabet. Music is the oldest memory tool there is.

Why it works

Your brand,
set to memory.

Music bypasses the rational brain and goes straight to long-term memory. A well-crafted jingle doesn't just get attention — it gets kept.

"Two-year-olds learn 26 symbols in a specific order because they sing it — and you probably still do."

A great jingle is a brand equity piggy bank. Every time it plays, you're making a deposit. When your customer finally needs your service — yours is the name they remember.

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Sticks in long-term memory
Lyrics set to melody are retained for decades, not days.
Creates emotional connection
Customers who feel something about your brand become loyal customers.
Works across every medium
Radio, TV, streaming, pre-roll — one jingle, infinite placements.
Outperforms slogans every time
Research confirms jingles beat taglines for brand recall — consistently.
HI · Human Intelligence

The craft behind the work

Made by a human.
Every single time.

In a world flooded with AI-generated content, Clancy Songworks does things the old way — the right way. Every jingle starts with a real conversation about your business, your customer, and what makes you worth remembering.

Twenty years. Hundreds of jingles. Attorneys who still get calls because customers hum the tune. That's not automation — that's craft.

Meet Greg →
20+
Years writing jingles for real businesses
100%
Human-written, produced, and performed
0
Templates. Every jingle built from scratch.
∞
Industries served. Any business, any market.
HI
Human Intelligence
The only kind of creativity that knows what makes your customers feel something.
Greg Clancy — Founder, Clancy Songworks LLC
Greg Clancy
Founder · Songwriter · First-Call Singer

The story behind the sound

From the studio to your airwaves.

Greg Clancy didn't start as a jingle writer — he started as a first-call studio singer, the kind of voice producers called when they needed it done right the first time. Working inside recording sessions, he noticed something that bothered him: most advertising jingles were forgettable. Generic. Built to fill time rather than build brands.

So he started writing them himself — the right way. Twenty years later, the proof is in the calls he gets from clients who bought a jingle a decade ago.

"

I ask if they want a refresh. They always say the same thing: don't touch my jingle. That's when I know we did our job.

— Greg Clancy, Founder
Read the full story →

Trusted by DFW advertisers for over two decades

TexasLending.com
"When you think Mortgage, think TexasLending.com"
Cars for Kids
"Write off the Car, not the Kid"
All-Pro Foundation Repair
"The Right Solution for your Home"

Running for years. Still working. Your business could be next →

Hear the work

DFW Sample Reel

Real jingles. Real businesses. Built for broadcast.

Clancy Songworks — DFW Sample Reel
Custom jingles · Dallas–Fort Worth · Human-made
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